Insights, guides, and research from Oryx, the B2B wholesale network for manufacturers and retailers.Research from Oryx, the B2B wholesale network.
WHITE PAPER · Industry Analysis
Uncover the real costs manufacturers absorb through traditional distribution channels and discover how direct-to-retail models are reshaping the firearms and outdoor industry.
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WHITE PAPER · Market Analysis
Navigating Mid-Teen Margins in a Normalizing Market. How successful dealers are adapting-and what manufacturers must understand about retail economics.
WHITE PAPER · Industry Analysis
Why the majority of firearms sell below MAP - and what manufacturers can do about it. Analysis reveals ~73% of transactions occur below MAP, with enforcement effectiveness ranging 40-80%.
