The Growth Engine for Manufacturers and Retailers
Oryx DTR connects to your existing order and fulfillment workflow, links you directly to retailers, and automates catalog syndication, wholesale ordering, compliance, and settlements.
Launching Summer 2026. Request a demo for priority access.
Next Generation Direct-to-Retail Infrastructure
Sell-through intelligence, direct dealer relationships, and wholesale operations that run themselves — on your terms, at any scale.
Know Your Channel
Real-time sell-through and order data at the dealer level. See which retailers are selling, what's moving, and where demand is building — and make production, allocation, and marketing decisions with current numbers.
Own Your Dealer Network
Approve retailers on your terms, control which catalogs they access, and build direct relationships with every dealer who carries your brand. Your network grows with you and stays yours.
Wholesale That Runs Itself
Dropshipping, wholesale ordering, and settlement run automatically end to end. Retailers discover your catalog, request access, and start selling — while your team stays focused on product and partnerships.
How Oryx DTR Works for Manufacturers
- Connect Your Store — Link your existing e-commerce platform (Shopify, WooCommerce, BigCommerce, or Magento).
- Sync Your Catalog — Your products, pricing, and inventory sync automatically to your dealer network.
- Approve Retailers — Control which retailers can access your catalog and place orders.
- Automate Orders — Wholesale and dropship orders flow directly from retailer storefronts to your fulfillment workflow.
- Track Performance — Real-time visibility into dealer activity, order volume, and sell-through data.
The Platform Powering Direct-to-Retail
Centralized Retailer Management
See every retailer in one place, along with status and order history. Approve or suspend access, control which catalogs they can publish, and assign an account rep from a single dashboard.
Automated Orders and Settlements
Wholesale orders route straight from retailers to your store. Oryx DTR tracks invoices, fees, and payouts in a unified ledger so your team doesn't have to reconcile anything manually.
Catalog and Inventory Sync
Update a product once and every connected retailer gets the new data. Pricing, inventory, and content stay in sync so you don't oversell or ship from bad info.
Sell-Through Data and Analytics Intelligence
See which retailers are selling, what SKUs are moving, and where demand is building — in real time. Turn dealer activity into analytics intelligence you can act on, not numbers you only see months later.
End-to-End Order Automation
Oryx DTR integrates with your existing e-commerce platform — Shopify, WooCommerce, BigCommerce, and Magento — to automate catalog sync, ordering, and settlement without replacing your systems or changing your fulfillment workflows.
Compliance-Aware Workflows
For brands that sell regulated products, Oryx DTR supports license-based access controls and compliance-aware ordering workflows — including license verification for license-gated product categories.