Direct-to-Retail means retailers buy directly from manufacturers instead of through distributors. Oryx, the B2B wholesale network, makes that model operational at scale - catalog, ordering, regulated-industry workflows, and settlement in one place.

Yes. Oryx is built for regulated industry workflows and supports license-based access for license-gated product categories.

No. Oryx does not replace distributors. It gives manufacturers and retailers a direct, automated way to work together when they choose to.

No. Oryx connects to your existing e-commerce platform. Your storefront, checkout, and customer experience stay in place.

No. Oryx works alongside existing ERPs, OMS, WMS, and fulfillment tools. It does not replace them.

Manufacturers that sell wholesale and want direct retailer relationships, cleaner catalog and order flow, and modern infrastructure for pricing, regulated-industry workflows, and settlement.

Both. Emerging brands and established operators use the same platform. It scales with volume and operational complexity.

Oryx supports dropship and direct wholesale. For dropship, a retailer sells through their own storefront and the order routes to the manufacturer for fulfillment. For wholesale, retailers place stock orders through a unified portal using the manufacturer’s configured pricing and terms.

Manufacturers fulfill wholesale and dropship orders on their existing workflows. Oryx does not warehouse inventory or act as a distributor. Inventory, pricing, and dealer relationships stay with the manufacturer.

Vendors choose how dealers pay. They can send automated invoices that dealers pay directly to the vendor, or use Oryx automated settlement to settle dealer obligations by ACH or credit card. Payment terms are set by the vendor. Standard processing fees apply to credit card payments.

Oryx is not the merchant of record, does not set your prices, does not warehouse or ship inventory, and does not replace your commerce or fulfillment stack. You own the relationship. Oryx makes the workflow run.

Manufacturer plans start at $499 per month. Automated dropship orders incur a small percentage-based platform fee on wholesale volume.

Request a walkthrough. We review technical fit, operational readiness, and alignment with the platform. If it’s a fit, we schedule a walkthrough and outline next steps.

Current commerce stack, willingness to keep catalog and inventory standardized in that system, and the shape of the existing dealer network.

Most manufacturers complete onboarding in days. Timing depends on catalog size, platform setup, and how quickly pricing, shipping, and settlement details are confirmed. Catalog and inventory hygiene stay with your team; Oryx connects to what you already run.

An existing e-commerce platform, a defined product catalog, pricing and shipping rules, and settlement preferences. No platform rebuild.

Yes. Those relationships stay yours. Oryx gives you a cleaner way to operate them - approvals, catalog access, orders, and settlement - without taking ownership of the account.

Yes. You control which retailers can access your catalog. Retailers choose which manufacturers they work with. Both sides opt in.

No long-term contracts. You can start, expand, or adjust participation as the business changes.