The Growth Engine for Manufacturers

Oryx, the B2B wholesale network, connects to your existing order and fulfillment workflow, links you directly to retailers, and automates catalog syndication, wholesale ordering, compliance, and settlements.Oryx, the B2B wholesale network, links you directly to retailers and automates catalog sync, wholesale ordering, compliance, and settlements within your existing workflow.

Model your growth & cost

Why manufacturers choose Oryx

Know Your Channel

See wholesale order and product activity by dealer. Understand which retailers order, which products they purchase, and where order volume is building to inform your planning.See wholesale order and product activity by dealer. Understand which retailers order, which products they purchase, and where volume is building.

Own Your Dealer Network

Approve retailers on your terms, control which catalogs they access, and build direct relationships with every dealer who carries your brand. Your network grows with you and stays yours.Approve retailers on your terms, control which catalogs they access, and build direct relationships with every dealer who carries your brand.

Wholesale That Runs Itself

Dropshipping, wholesale ordering, and settlement run automatically end to end. Retailers join, connect with your brand, and start selling with your approval - while your team stays focused on product and partnerships.Dropshipping, wholesale ordering, and settlement run automatically end to end, while your team stays focused on product and partnerships.

How Oryx works for manufacturers

1

Connect Your Store

Link your existing e-commerce platform. Shopify, WooCommerce, BigCommerce, or Magento - no platform changes required.

2

Sync Your Catalog

Products, pricing, and inventory sync automatically to your authorized dealer network in real time.

3

Approve Retailers

You decide which retailers can see and order your products. Full control over who carries your brand.

4

Automate Orders

Wholesale and dropship orders route from retailer storefronts directly into your existing fulfillment workflow.

5

Track Performance

See wholesale order and product activity by dealer, including which products they purchase.

Before / After

The old way of running wholesale vs. Oryx

Serving dealers today means stitching applications, onboarding, orders, settlement, and performance across forms, email, and spreadsheets. Oryx runs the entire dealer lifecycle from one interface. Here’s what changes.

TodayWith Oryx
Orders & FulfillmentOrders come in by email, fax, and phone, then get re-keyed by hand.Orders route straight to fulfillment. No re-entry.
Order StatusOrder updates are scattered across email and supplier portals.See wholesale order status alongside dealer and product activity in one place.
Your Dealer NetworkOnce product is out the door, anyone can resell it, with no control over who carries your brand.Approve who carries your brand and what each dealer can sell.
Catalog & InventoryPricing and stock live in spreadsheets that are stale the moment you send them.Your catalog stays live on every dealer storefront.
ComplianceLicense documents get chased over email and expire in a folder, unnoticed.Dealer licensure is captured and tracked, so only current-license dealers can order.
Getting PaidLate and failed payments slip through, and you keep shipping to dealers who owe you.Failed payments trigger automatic access holds, protecting receivables.
SettlementInvoices and payouts get chased and reconciled by hand.Settlement runs automatically on one ledger.
VisibilityWholesale order activity is difficult to compare across dealers and products.See wholesale orders by dealer and product, including which SKUs dealers purchase.

Platform features

Centralized Retailer Management

See every retailer in one place, along with status and order history. Approve or suspend access from a single dashboard.

Automated Orders and Settlements

Wholesale orders route straight from retailers to your store. Oryx tracks invoices, fees, and payouts in a unified ledger.Unified ledger tracking orders, invoices, and payouts. Automated ACH settlements based on your configured terms.

Catalog and Inventory Sync

Update a product once and every connected retailer gets the new data. Pricing, inventory, and content stay in sync.Real-time synchronization of products, pricing, and stock levels across every connected retailer.

Wholesale Order & Product Activity

See wholesale order and product activity by dealer and SKU, including ordering activity over time.Visibility into wholesale order and product activity, order patterns, and dealer performance.

End-to-end order automation

Oryx integrates with your existing e-commerce platform to automate catalog sync, ordering, and settlement without replacing your systems or changing your fulfillment workflows.

WORKS WITH

Have Questions?

We Have Answers

See the platform

Watch the Oryx introduction

See how Oryx connects manufacturers and retailers.

Plans start at $499/month

Automated dropship orders incur a small percentage-based platform fee on wholesale volume. No long-term contracts.

Model your growth & cost